Landing Page Design

Streetwear Landing Page Design for TENETS.

COMPANY

TENETS.

ROLE

UI/UX Designer

EXPERTISE

UI/UX Design

YEAR

2025

Project Description

A high-impact landing page crafted for TENETS., a streetwear brand rooted in bold expression and urban authenticity. The goal was to visually echo the brand’s identity — modern, unapologetic, and street-centric — while guiding users through new arrivals, product categories, and brand values.

Timeline

2 weeks.

Background

TENETS. needed a strong digital first impression to match the energy of its streetwear culture. The brand emphasizes individuality, minimalism, and community — and the landing page had to reflect this while boosting product visibility and encouraging engagement.

Process

This category details the step-by-step approach taken during the project.

1. Discovery

  • Analyzed streetwear brands like Corteiz, Daily Paper, and Supreme for layout cues and tone.

  • Defined key goals: clean layout, bold visuals, intuitive browsing experience.

2. Wireframing & UX Planning

  • Outlined user journey from entry to product exploration.

  • Created hierarchy with a hero statement, new arrivals, and key categories.

3. Visual Design

  • Used high-contrast typography to make statements feel powerful and direct.

  • Chose a minimal black-white base with punches of yellow and red for energy and CTAs.

  • Integrated lifestyle imagery to tell a story — fashion with attitude.

  • Designed responsive layout considerations for mobile scaling.

4. Mockups & Presentation

  • Realistic product and category mockups were created to show user experience in context.

  • Footer includes brand connection points (socials, policy, blog), building credibility and engagement.

Solution

The result is a visually commanding landing page that captures the soul of TENETS. — more than fashion, a lifestyle. The design blends visual storytelling with clean UX to make the brand memorable, shoppable, and street-ready.

Results

Here, the outcomes and achievements of the project are highlighted.

The final landing page achieved a strong balance between visual identity and usability, positioning TENETS. as more than a clothing brand — a cultural statement. The bold hero section instantly communicated the brand’s ethos, while strategically placed CTAs drove user attention toward key product categories and new arrivals.

Key outcomes include:

  • Enhanced Brand Perception: The design reinforced TENETS.’ image as a bold, expressive, and street-rooted brand — aligning with the values of its Gen Z and millennial audience.

  • Increased Engagement Potential: Clear user flow, strong visuals, and multiple “Shop Now” triggers guide visitors through the site and toward conversion points.

  • Scalable UI System: The modular layout and consistent design system allow for seamless adaptation to product drops, blog integration, or future mobile development.

  • Stronger Connection Points: Footer integrations like social links, newsletter signup, and policy sections improve user trust and brand connection.

This project set the tone for TENETS.’ online presence, offering a visually-driven, conversion-friendly experience that’s ready to scale with the brand.