Logo Design

Logo Design for Online Perfume Store SCNT'D.

COMPANY

SCNT'D

ROLE

Logo Designer

EXPERTISE

Logo Design

YEAR

2025

Project Description

A sophisticated and modern logo designed for SCNT'D, an online perfume store that blends bold elegance with affordability. The visual identity needed to express the brand’s essence: signature, personal, and timeless — much like the scents it represents.

Project Details

  • Tools Used: Adobe Illustrator, Adobe Photoshop

  • Timeline: 1 week

  • Scope: Logo mark, logotype, color palette, and brand direction

Project Background

SCNT'D sought a visual identity that would stand out in the crowded online fragrance market. The challenge was to balance modern minimalism with premium elegance — creating a mark that was both recognizable and emotionally resonant.

Process

This category details the step-by-step approach taken during the project.

1. Research & Inspiration

  • Analyzed luxury perfume brands like Le Labo, Byredo, and Maison Margiela.

  • Explored symbolism in scent, fluidity, and personal expression.

  • The brand’s positioning: affordable yet iconic, bold yet graceful.

2. Concept Development

  • Created a custom logo mark combining a perfume bottle silhouette with an abstract drop — evoking both scentand form.

  • Incorporated subtle curves and symmetry to reflect sensuality and elegance.

  • Designed a bespoke logotype using rounded geometric forms, keeping it modern, clean, and timeless.

3. Color Palette

  • Developed a black, gold, beige, and cream palette to communicate luxury, softness, and warmth.

  • The logo works seamlessly in light/dark modes, making it highly versatile across print and screen.

Solution

The final identity for SCNT'D delivers a striking and flexible brand system. The logo mark is distinctive, scalable, and deeply tied to the brand's concept — a scent that’s personal, bold, and unforgettable. The paired logotype is clean, confident, and easy to apply across packaging, marketing, and digital touchpoints.

The identity system positions SCNT'D as a modern fragrance brand that values both design and distinction, ready to attract a new generation of scent lovers.

Results

Here, the outcomes and achievements of the project are highlighted.

The SCNT'D brand identity successfully established a recognizable and versatile visual presence that speaks directly to its target audience — modern consumers seeking affordable luxury and personal expression through fragrance.

Key outcomes include:

  • Elevated Brand Perception: The refined logo and color palette gave SCNT'D an instant aura of sophistication, positioning it confidently among more established perfume brands.

  • Strong Visual Recognition: The custom mark and minimalist type make SCNT'D instantly identifiable across digital, print, and packaging applications.

  • Scalability & Adaptability: The logo system was designed to work seamlessly across dark and light backgrounds, ensuring usability for web, print, merch, and packaging without loss of impact.

  • Emotional Resonance: The drop-shaped mark and fluid curves subtly reflect the nature of scent — personal, flowing, and intimate — helping the brand connect on a sensory and emotional level.

This project laid a solid foundation for SCNT'D to grow as a signature fragrance label, backed by a strong visual identity that blends modern elegance with bold simplicity.